Archive for August, 2010
Twitter Recruiting Video
A couple of weeks ago Twitter published a recruitment video - Meet the Class of Twitter HQ – on YouTube which at the time of this post had received over 110,000 views. The video was 1 minute and 23 seconds long and is a good example of showing some of the current employees at Twitter and their working environment (mixed with a bit of humour).
Here are my observations:
1. Call To Action
At the end of the video there didn’t seem to be a strong call to action. All that was shown on the last few seconds of the video was “@jointheflock”
Did that give clear instructions as to what to do next? Probably not judging by the fact that a few days after the video was published there was a tweet from Twitter saying: “To everyone asking “how do I apply?” please see http://t.co/XdEgzD6″ That link went to www.twitter.com/jobs.
2. Viewing On A Mobile Device
Another observation was that on the left hand side of the Twitter background (viewed on my PC) there was the following graphic which showed the jobs URL. Unfortunately though when I viewed Twitter.com/jointheflock on my mobile phone the graphic was not visible so I was unable to follow the call to action.
Key Learning Points
- For me the video was just about the right length to keep my attention i.e. not too long.
- It gave me the chance to see real people and their working environment (mixed with a bit of humour).
- The video appears to have been a great success judging by the number of views generated (over 110,000 views at the time of writing this post).
- People like to be given instructions to follow and a simple “Visit www.Twitter.com/jobs ” type message at the end of the video could have avoided the confusion of to how to apply.
- The growth of internet enabled SMART phones means that more people than ever before are consuming content through their mobile handsets so a check to establish what they will actually see is becoming increasingly important.
- The landing page at twitter.com/jobs was very informative
Overall I thought the video was very good and a great example of how companies are starting to use video as a way of spreading the word that they are recruiting. If you haven’t seen the video yet you can view it at: http://www.youtube.com/watch?v=wU6epAkC9wg