Archive for July, 2011
In this article we take a look at how QR codes are being used when recruiting.
A QR code (Quick Response code) is a two-dimensional code that can be read by a dedicated QR barcode reader or a mobile phone that contains a barcode reader.
Although QR codes have been around since 1994 (they were invented by Toyota in Japan) it is only recently that they have started to be used in recruitment.
NOTE: If you scan the above QR code you will be taken to the home page of this web site!
So how do they work?
Although they may look complicated the way they work is very simple and straightforward.
As mentioned above to read any QR code you will need a mobile phone that contains a QR code reader. You may find that your SMART phone already has one or you can download one from the internet.
For examples of QR code readers visit: http://www.mobile-barcodes.com/qr-code-software
Once you have a QR code reader on your phone you simply hold your phone over the QR code and let it scan the image. Once it has scanned the image it will then show you the relevant information and how to access it.
Recruitment QR Code Examples
Here is an example of a recent advert using a QR code.The advert was published in the London Evening Standard promoting Careers at MI5.
By scanning the QR code with the QR reader on my mobile phone I was given a link which took me to the MI5 careers site: https://www.mi5.gov.uk/careers
Niche Recruitment Agency
This example features a niche recruitment agency called CKClinical who used a QR code on a banner stand at a recent conference exhibition.
The QR code took you to a specially created page for the conference which contained information about CK Clinical and their vacancies, plus links to the brochures they had on their stand.
Major UK Retailer
Another QR code example is a major UK retailer – B&Q -who were using a QR code near the exit of one of their stores.
On the day I visited the store there was a notice near the QR code saying “There are no current vacancies in this store.” However, there was a web site address that someone could copy and visit.
Also, there was a space for leaflets underneath the QR code which said “For more details please take a leaflet.” Unfortunately there were no leaflets.
Whilst it was good that B&Q were using a QR code I am wondering what impression it left with potential employees as there were no vacancies and no leaflets?
Should they have left the stand out or only used it when they had vacancies?
UK Job Board
The final QR Code example is from InsuranceJobs.co.uk which is the official job board for Post Magazine and Post Online.
They started using printed QR codes in their offline recruitment adverts (Post Magazine) in May 2011 to offer job seekers an innovative method of applying for jobs.
How else can QR codes be used?
In the above examples all the QR codes led to a web site address. However, as well as linking to a web site address you can instead link to:
- some text
- a phone number
- send an SMS message
What is your experience of using QR codes?
Have you used QR codes in your recruitment marketing? If so, what was your experience? Feel free to leave your comments below.
P.S. Did you know we have a Mobile & Video In Recruitment LinkedIn Group? Click here for details: